Leezūr is a local spa located in North London, Ontario. With this project, I led all initiatives: initial conceptualization, branding, web design, print design, digital design and web development. The focus of Leezūr London Spa was to create a brand that embodied classiness and timeliness, yet had a sense of comfortability. Leezūr is a custom name for a custom brand.

CompanyLeezūrServicesBranding, Design, WebYear2016Linkhttp://www.leezurlondon.com

Naming: The naming convention of Leezūr came to mind after many weeks of deciding on a company name. Two co-owners of a spa, who had different styles, had struggled to come up with a name they both agreed on. The styles were traditional vs. modern. When briefing with my clients, we came to terms with what they wanted the brand to envision — this would be “classy yet comfortable”. With that in mind, there were no words that depicted this yet remained original. After much research, I thought about words that gave a sense of “comfortableness” and leisure came to mind. In order to make it trendy, I played around with spelling and came up with an original name for a beautiful spa.

Research: Research had been conducted throughout many stages of branding. I researched trends within the beauty industry as well as classy logos that depicted what we envisioned for the brand. I gathered inspiration through conductive competitive analysis and creating an inspiration board. Throughout this phase, I kept the lovely owners in mind and only identified fitting items.

Brainstorming: After much research, brainstorming became very easy for this brand. It was extremely inspiring and motivating. I had come up with a few concepts but one in particular, I had a feeling they would choose it. The main source of inspiration for the logo created came from below:

Final Design: The final design was created with two variations and a recognizable icon. With these logos, Leezūr has been able to use them in multiple facets from branding bottles, signage, billboards, social media, print material and more.

Other Work: In addition to branding and identity, I have built a website for Leezūr as well as provided all traditional graphic design services (ex: print material, digital marketing, billboard signage, etc).